SENIOR VICE PRESIDENT, BRAND MARKETING

Jessica Luzzi is a global brand, marketing and communications professional with over 15 years’ experience in the luxury sector.  She has an extensive background in brand strategy, digital marketing, strategic partnerships, event ideation and production, creative direction, and entertainment programming and her years in the art, design, and hospitality industries has put her at the helm of multiple creative and brand development initiatives. Jessica was most recently the SVP of Brand at dFm, a boutique marketing agency that specializes in communications and creative content and whose clients include the Miami Design District, Virgin Hotels, David Yurman and Rimowa.

Prior to the dFm, Jessica was VP of Brand Strategy and Lifestyle at PRC, a luxury communications and brand image agency in New York City, where she oversaw prestigious clients including Andre Balazs Properties, Thomas Keller Restaurant Group and Sixty Hotels.

Before her agency work, Jessica was the VP of Brands at Morgans Hotel Group, where she oversaw public relations, high profile special events, strategic partnerships and marketing strategy for 13 hotels and the brand overall. During her time as VP of Brands for MHG, she won “Most Creative Collaboration” at the prestigious Le Miami Luxury Tradeshow.  Prior to her most recent role with Morgans Hotel Group, Jessica was an executive on the WME/IMG Communications team and prior to that, she was Director of Special Events and Brand Marketing at King & Grove Hotels.

Throughout her career, Jessica has facilitated numerous cultural partnerships with the likes of Frieze Art Fair, NYFW, Salone del Mobile, and many other cultural organizations. During Art Basel Miami Beach, she facilitated a partnership with MoMA Design Store, which was the first of its kind. She has also produced a mindful adult coloring book for MHG that was featured in the NY Times.